Pinterest is the latest and greatest way to share your content or at least that is what many marketers are saying. But does it live up to all the hype? Yes, actually it does, at least in my experience. Over the past 30 days Pinterest has referred over 16,000 visitors to my main blog making it my number one traffic source for referrals. It may be said that the quality of traffic is not as great as some other referral sources and I agree. Facebook visitors stay longer and they view more pages. Yet for those of us who use ad networks in our overall monetization plan, more page views means more money.
So how exactly do you make your posts more “pinworthy”? How can you get people to like your pins and share them? Great content will not get you very far on Pinterest because no one can see your great content unless they click through. With Pinterest it is all about looks and beauty. The photo(s) inside your post have to be eye catching and alluring. This is exactly why recipes are pinned like crazy because everyone loves to look at food!
Even if you don’t post recipes or pictures of food you can still make your photos more attractive and pinworthy. A large part of the equation involves using titles in your photos so that people know at a glance what your post is about. A photo of an adorable baby is nice but if that same photo is titled “Natural Teething Remedies” you are bound to get more clicks and re-pins because people know it is relevant to them and not just a cute pic.
A few months ago I discovered a tool that helps you do just that. I have been using it myself with great success (over 16,000 Pinterest visits in 30 days???) and I am quite pleased. The tool is called Pinterest Easy Title Templates.
It gives you a variety of templates that you can use on top of your photos (yours or stock photos) to make them visually appealing. They are super easy to use and there lots of options (design and color). As is I think the product is amazeballs but the owner is constantly updating it and adding more and more features and designs which are totally free after your initial purchase.
Here is an example of a photo I might have used on my blog BEFORE Pinterest Easy Title Templates:
And here is that same photo AFTER I used it in conjunction with Pinterest Easy Title Templates:
In my opinion the second looks much more appealing and professional and it took me about one minute to do. I LOVE this product.
Want to see more examples? I did the following with the help of these Pinterest templates:
Great tips, Tiffany. I already have this tool and it is amazing what really this tool can do.
16000 visitors. Cool.. How do you do that? because as far as I know appealing photos is not the only way for driving this volume of traffic..