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Marketing to Your RSS By Email Readers

I saw a question on a business forum recently that asked why a blogger should have more than one way to subscribe to their RSS feed. This is important because visitors subscribe so they can be updated whenever you add new content. You want to keep them happy so they keep coming back.

There are two main ways that a site visitor can subscribe to your web site/blog or your “feed”.  They can subscribe by adding it to their feed reader or they can subscribe by email. Both have advantages and disadvantages.

Personally I choose to subscribe to my favorite sites using a feed reader. My personal favorite is the built-in Internet Explorer feed reader. Most of my own readers also subscribe via feed reader. I do have the option though for email subscriptions. Some people like to be notified of new content with an email either daily or weekly. Others, like me, may subscribe to so many RSS feeds that they would be bombarded with emails. I like to read on my own time.

But it is still important to let your visitors choose for themselves. You can allow for email subscriptions through services like Feedburner or FeedBlitz. I chose Aweber to manage my RSS email subscriptions because it allowed for many options that other places didn’t offer and it has ended up being a very savvy way to market to my readers. For one monthly price I can host as many newsletters and feeds as I want so if you have more than one site…Aweber is awesome.

When my readers subscribe via RSS they get an email about once a week with links to all the content for that week. I set it up to look like a newsletter rather than a random group of links so that I can get my affiliate links in front of more eyeballs each week. My main blog has about 1400 email subscribers and this is what they see every week. It matches my web site colors, it links to new and fresh content, and it has affiliate links or text link ads from advertisers. Ever since I switched to this format for email subscribers I have had better retention rates and more sales. Even if MOST people like feed readers it is just silly to let pass an opportunity to email your readers directly on a regular basis.

newsletter template

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