While I do have some ideas and plans for NEW stuff I have also been starting to really examine ways to improve what I already have going for me. I started with my naturemoms.com site. I have been going through the site page by page…adding content, tweaking Adsense, examining the Adsense activity with Adpsy Tracker, adding new affiliate promotions, chucking affiliate promotions that didn’t perform very well last year, and generally just improving each page. Oh…and I added a nifty script to the footer that will keep my copyright date current. Thanks Lynette!

I had quite a few slap on the forehead moments when I realized that I was ignoring some prime affiliate promotion opportunities and I had tough decisions to make about dropping certain products and promotions. For instance, I had a quite a few banners promoting Earth Mama Angel Baby products but yet my last check from them was only $9.00….blah. So I decided to give up that real estate to a new product and test the waters.

I worked on that throughout January and still have 1/3 of the pages left to do but I am already seeing results. My Adsense revenue jumped $80 from the previous month and that particular site became my top Adsense earner. Amazon sales jumped about that much too and since I am switching out my Amazon tracking IDs I am better able to see where the sales are coming from. As suspected, one site dominates. So when I focus on my other big content site next month I will step up the Amazon promotions.

I am also “improving” my attitude about outsourcing. I am very much a control freak and I like to be able to everything myself. With the exception of a few tiny things I do EVERYTHING myself… BUT last month I made the leap and signed a 2 month contract to outsource some things that were weighing on me. Already I can see that it will be well worth the expense.

Here is to mining for the gold you already had!