12 Hot Traffic Conversion Secrets
We hear a lot about traffic conversion…but what exactly is it? Well, the goal of any business site should
be good traffic conversion. Your site doesn’t have to be about business either. You could have a site or blog that focuses on crafts but the goal is the same…you need to convert your traffic to make a profit. You need to be able to turn a site visitor into a customer or a subscriber. That is how your site will make money and keep your prospect coming back. If we don’t manage to convert our site visitors they will go away and they may never wander back our way again. Getting viewers who click and pass on is no more productive than window shoppers at the mall. You make money online when you capture that traffic and convert the “lookers” into “buyers.” So what can you do?
12 tips to increase your traffic conversion:
1. Refine your Unique Selling Proposition (USP). What makes your product or site different, special, better or more desirable than others? That’s your USP. Now get the answer to that question down to one or two concise sentences. If you have trouble figuring out what your USP is how can you possibly be telling your visitors why they should stick around?
2. Sound friendly, but not slick. Your sales copy needs to sound like one friend excited to tell another friend about a great buy. This is especially important in affiliate marketing. If you are recommending a product, your visitors will respond better to a friendly voice..not that of an oily salesman. Avoid sounding like a high-pressure infomercial.
3. Ask for help. Give the viewers a reason to interact with you by asking for their opinion on a survey or product rating. You get useful information and keep them thinking about your product longer. People love to have something to contribute.
4. Simplify the offering. If you have three different products to sell, use three websites. Don’t make the mistake of trying to offer too much at once and confuse your audience. This might work for major retailers, but they already have a brand and a following.
5. Leave some open space. Prepare a sales page that’s easy to read with wide margins. You don’t have to fill every inch. That can get overwhelming! Leaving some white space helps the reader to better focus on the copy and feel as though reading it is a manageable task.
6. Strut your stuff. If your product has a good rating or endorsements from satisfied buyers, then let them brag about the product for you. This increases consumer confidence in YOU.
7. Cast with plenty of bait. In your sales letter and squeeze page, put out the “bait” for your offer over and over. Don’t skimp on bait. Better too many offers than not enough to convert that buyer who is still uncertain.
8. Find problems. Even after your sales page is complete, keep thinking about other problems that your product can solve. You might get a hint of new ways to promote your product by asking buyers how they use the product. Asking for feedback from your peers is another great way to get some insight. I recommend Mom Masterminds.
9. Use highlighting in moderation. Yes, highlights draw visual attention but too many highlights or excessive colors can frustrate online readers. Highlight the most important points only.
10. Package deals are increasingly popular. After presenting your USP, sweeten the offer with a package including several free items as part of the “Buy Now” deal. Limited time offers create a sense of urgency for the buyer to act. Make sure the offers are relevant to the product though.
11. Ask for the order. An old principle of sales that must never be ignored - ask for the order, ask again then ask again. Many people won’t act until the 2nd, 3rd, or 4th offer.
12. Say “Thank you.” Have a gracious, personal sounding, “Thank you” email with the order confirmation. It never hurts to show appreciation! Remember this isn’t the end of your relationship…just the beginning….so make a good impression.
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