I love creating new web sites but in recent months I have also started buying established ones from other people. It is working out quite well. I am pleased by the results. Case in point: Instead of TV. I bought this site about 3 months ago. The subject matter fits nicely with my other projects and the major drawing point for me was the list that came with it (around 900 subscribers) and 25 messages in an autoresponder. I went into it thinking that this would be a good site for me to “flip”. It was already great but perhaps not a big priority for the seller so I knew I could make it even better with a little time.
First I did a redesign…nothing fancy. I just wanted to give it a “family” feel. Here is the old:
And here is the new:
Looks good eh? I went through it and changed affiliate links and generally did some tweaking. I left Adsense in place but this week I am removing most of it. I would like to highlight the affiliate products I am promoting on each page instead. I also deleted a few of the autoresponder messages and added a half dozen of my own, using recycled content from another site. I really like how responsive this list is! They email me back to let me know what they think and I had some pretty decent Amazon conversions last month. I have already had over 300 new subscribers just since I took the site over.
This site has shown me the importance of fully using autoresponders for online business and list management. I can’t wait to build upon my other ones…which are pitiful in comparision to the volume and content of the tv list.
I might just start buying established sites more often too.
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