Want a mentor? I have been a happy member of Solo Masterminds for years...
Powered by MaxBlogPress  

Make Your Own Affiliate Banners

I do a lot of affiliate promotion and one of my biggest pet peeves is joining an affiliate program with poor affiliate graphics or none at all. I mean if you want me to promote your product give me something to work with folks!

To get around a lack of quality promotion materials or the fact that I am using an indirect affiliate service like Amazon I have started to use my own affiliate banners.  They look good and they are unique to me so my visitors know I REALLY DO like these products. Here are some examples I just started using last month.

goddess-dehydrate

vita-mix-banner

Marketing to Your RSS By Email Readers

I saw a question on a business forum recently that asked why a blogger should have more than one way to subscribe to their RSS feed. This is important because visitors subscribe so they can be updated whenever you add new content. You want to keep them happy so they keep coming back.

There are two main ways that a site visitor can subscribe to your web site/blog or your “feed”.  They can subscribe by adding it to their feed reader or they can subscribe by email. Both have advantages and disadvantages.

Personally I choose to subscribe to my favorite sites using a feed reader. My personal favorite is the built-in Internet Explorer feed reader. Most of my own readers also subscribe via feed reader. I do have the option though for email subscriptions. Some people like to be notified of new content with an email either daily or weekly. Others, like me, may subscribe to so many RSS feeds that they would be bombarded with emails. I like to read on my own time.

But it is still important to let your visitors choose for themselves. You can allow for email subscriptions through services like Feedburner or FeedBlitz. I chose Aweber to manage my RSS email subscriptions because it allowed for many options that other places didn’t offer and it has ended up being a very savvy way to market to my readers. For one monthly price I can host as many newsletters and feeds as I want so if you have more than one site…Aweber is awesome.

When my readers subscribe via RSS they get an email about once a week with links to all the content for that week. I set it up to look like a newsletter rather than a random group of links so that I can get my affiliate links in front of more eyeballs each week. My main blog has about 1400 email subscribers and this is what they see every week. It matches my web site colors, it links to new and fresh content, and it has affiliate links or text link ads from advertisers. Ever since I switched to this format for email subscribers I have had better retention rates and more sales. Even if MOST people like feed readers it is just silly to let pass an opportunity to email your readers directly on a regular basis.

newsletter template

Converting YouTube Visitors

Do you use Youtube to share your videos? If so it may be time to customize your YouTube channel. This is something I just got around to myself but I think it will be very important as I start using more video in my business.

You can completely customize what your Youtube landing page looks like with background image, custom, html, and widgets. You can add an avatar, bio, and lots of personal information, including a link to your web site. I spent about 10 minutes on mine just to spruce it up and make the colors match my main site. If people stumble upon your videos through Youtube or search engines you have a chance to sell them on your web site as well. It is an opportunity to market yourself a bit more so why not?

Check out my YouTube Channel.