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Content Ideas and Tips for Summer Blogging Doldrums

Quite often in the summer we might want to take it easy like our school age kids. We want to sleep late, eat ice cream for breakfast, and spend some time watching mindless TV. Heck it is the summer after all!

There is of course nothing wrong with deciding to slow down and enjoy your summer but if you find that you just can’t find the desire to blog then you might be feeling some pain in your pocketbook. Here are some ideas to get you out of a summer blogging funk and make the process just a bit easier… so you can get back to taking it easy of course.

Scan Your RSS Feeds – Quite likely you subscribe to a number of blog RSS feeds. This allows you to keep up with your favorite personal blogs and also any blogs related to your online business niches and passions. Whenever you need a little topic inspiration scan through your RSS feeds for ideas, even going back several months if you have to. Surely there is something there you can use to inspire your own blog post.

Use Facebook to Get Feedback – One of the best ways to get content for a blog post is to pose a question to your Facebook friends or page fans. You can use their responses to create a new post. For example you could ask on your fan page how people prefer to cook Rhubarb and use the ten best responses in an article titled The 10 Most Delicious Ways to Cook Rhubarb. Food might not be your niche but you get the general idea. You can also take Facebook fan questions that are asked on your page and answer by writing a new blog post.

Visit Niche Forums – If their are any public forums or communities for your niche those are a great place to get content ideas. You can see first hand what people want to know and what they are concerned about.

See What Your Visitors Searched For – Every good blog should have a search function and there are several plugins available that track what your visitors searched for when they visited your blog and how many search results were returned. When you see searches that have few or zero returned results then you know what to blog about!

Seek Out Interviews – Contact people that you admire in your niche and ask if you can send them some interview questions via email. Most times they will happily answer your questions in return for a little exposure on your blog and they provide you with fresh, relevant content. It is a win win for both parties.

Ask for Guest Posts – See if any of your networking contacts or blogging friends want a chance to spotlight themselves on your virtual real estate with a blog post. Again, they benefit from the exposure and you get new content.

Scan Old Magazines – Another great place to source ideas is in old print magazines. This will of course depend greatly on your niche but you can find great ideas and inspiration for your home decor blog, for instance, by looking through back issues of decorating and design magazines.

Ask Your Readers – If you are lacking topics to blog about ask your readers via post, email list, or Facebook fan page about what topics they would like to see covered. You may just end up with a nice long list to work through.

Purchase Content – During the summer you might want to outsource a couple blog posts per week so that you can prioritize your time. This can be done by buying PLR (and editing it to ft your needs) or hiring a ghostwriter. Fiverr.com is great place to find writers for this purpose… just make sure to look for users with lots of good feedback. Once you find a good writer that you trust, you can breathe a little easier.

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Making Money After Affiliate Nexus Laws Pass

In my mind it is a turbulent time to be in the affiliate marketing niche. Several states (including CA, IL, NY, AR, NC, and RI) have passed affiliate nexus laws. If you are not familiar with this legislation it is basically a law that seeks to force online retailers (like Amazon) to collect sales taxes. Constitutionally sales tax does not have to be collected from customers who live outside of any state where that retailer has a physical presence… think warehouses, shipping centers, and corporate offices. These laws seek to force them to collect the taxes by saying that using affiliates as independent sales people creates “presence” or nexus in the states where their affiliates reside.

For all the reasons why this is horrendous news for affiliates read Sales Tax Laws May Kill Affiliate Marketing. Even worse news is that recently an Illinois Senator took this shakedown attempt national. To put it simply though imagine that you are a big corporation and a state law passes in California that states your business relationship with John Doe in that state now requires you to collect sales taxes for all California customers. Jumping through those hoops will cost you money and lots of extra work so it is not hard to figure out the easiest course of action… simply fire John Doe and avoid all that extra money and paperwork. That is exactly what large retailers are doing. They won’t be strong armed by state governments, they simply fire their affiliates and devastate thousands of small businesses that reside there.

So, the million dollar question is.. what do you if your state passes an affiliate nexus law and you got your walking papers from Amazon and other large retailers? Here are some ideas:

Move to Another Location – This is the most obvious one and if you make a substantial income with affiliate marketing it may well be worth it. Of course this law may follow you to the new state as well, so keep that in mind. You may choose to live in a state where your largest affiliate company has a physical presence but you may lose your relationship with others. Another option would be to move out of the country. Just make sure the income tax there isn’t greater than what you pay here or it may not be worth it. There is also the possibility of incorporating in another state but you should talk to a tax professional about the legalities of it.

Find Affiliate Programs in Your State – Any retailers based in your state must collect sales tax already so they are unlikely to fire affiliates from their own state. It wouldn’t make sense to do so. This may not be as profitable as before but you may be able to get creative and salvage some income. You can always try niche sites that center around what is available in your state.

Sell Digital Products – This option may not be available for long since many states are looking to tax digital products as well but for the time being you may have luck promoting ebooks and info products as an affiliate.

Sell Your Own Products – You can also make and sell your own digital products. Think eBooks, eCourses, teleseminars, audio recordings, plr articles, etc. And of course you can sell physical products by opening a retail shop online.

Sell Ad Space – Many bloggers and site owners already do this to some extent but it can be a great source of revenue if you have a high traffic site. You can sell the ads yourself directly or you can use an ad network. You can do both even. Offer banner ad spots as well as text link ads and you may just come up with a steady new income stream. Forming a products and/or services directory on your site is another option. Small businesses would then pay a small yearly amount to be displayed on your site.

Sponsored Posts/Paid Reviews – When companies contact you with press releases or product pitches send them a form email informing them of your compensation rates for helping them to promote their products or services. Many will simply ignore you and move on to find other bloggers who will do this for free but some may take you up on your offer, thus providing new sources of income.

Membership Sites – If you have managed to establish a nicely trafficked site or a sizeable online community it may be time to create an inner circle. This can be done via a private forum or a password protected area on your blog where you share specialized content with paying subscribers. It can also be a place where you offer coaching and personal assistance with those interested in your niche. If you run a recipe blog for instance this can be a place where you offer exclusive recipes, step by step instructions, videos of you cooking and sharing tips, menu planners, shopping lists, and other value added features. Your particular niche will determine if this is feasible but many bloggers and site owners have had great success with offering their best content to paid subscribers.

Squidoo and HubPages – Both of these sites allow you to create your own content and be paid a percentage of commissions from ad clicks and affiliate sales. You basically split the profits from your pages 50/50. While it may seem foolish to create profitable pages on someone else’s virtual real estate this is a great option to have if you cannot collect these commissions in your own state. Product reviews and write-ups do especially well on sites like these and they can be very profitable. And another tip… you can make your own online purchases through your Squidoo or Hubpages affiliate modules and get money back via commissions.

Market Locally – In addition to finding local affiliate programs you can also reach out to local businesses and/or start a blog or web site about your city or township. This will give local businesses more incentive to seek you out for paid ads, sponsored posts, and product/event reviews. Some opportunities that come your way might not be paid, they may just offer you something of monetary value in return for a review or endorsement but when the opportunities are local it may help your bottom line regardless, in services or products that you didn’t have to pay for. Mom blogs especially, that are location specific, can be a great way to leverage free services and entertainment for your family.

Group Deal Sites – This is another option that will not result in cash payments but it can result in shopping credits. Group Deal sites (think Groupon) are popping up all over and there is usually incentive to share these deals with friends via email, blog, Facebook, and Twitter. When someone you referred buys the daily deal you get credit that can be used on future purchases.

If you want an affiliate based business to survive and thrive you may need to get creative find new income streams. Do you have any ideas or tips to share?

Internet Marketing 2010 – A Year in Review

I was giving this blog a little facelift today and noticed that I never did a review of 2010 to tell how that went and what I learned. Income wise I earned 16% more money than in 2009. The amazing thing about that is the fact that I didn’t really work that hard to increase my income in the first place. I would say I did the bare minimum but some new hobby projects as well as the aging of already established sites and projects brought in more cash.

The Back to School season was very profitable for me, again. I think I doubled last year’s earnings in that regard and I think my bento lunchbox site may have overtaken my naturemoms site in that arena. I have been updating the prior site often, adding content, in preparation for another great year in 2011.

I dipped my toes into the Halloween niche in 2010 too. I created two blogs, a static html shopping site, and a few Squidoo lenses in a specific vampire niche. I created them all just because I am completely fanatical about the cable TV show that they were created for. I did it because it was fun and I wanted a place to share my thoughts and ideas not so much for the money but they were all pretty successful anyway.

Both of the blogs started getting good traffic and one in particular got up to around 20,000 monthly page views after only a couple months! I started selling Blogads spots like crazy for romance novel sellers and made an extra $500-$600 in just a couple months. The shopping site linked to various costumes for the TV show characters and between it and the Squidoo lenses I made another $500. I actually got my first ever check from Commission Junction! Not bad for my first foray into Halloween sales. The sites are still getting nice traffic and the show they were created for starts its fourth season in mid summer so I am looking forward to seeing what type of income they will bring in.

I almost always choose niches that I am truly passionate about, and not ones that I think will monetize well but it still works out well. It just goes to show you can make money without analyzing niches and keywords. Just write about something you LOVE!

Christmas was also better than in 2009. Honestly I did almost nothing to increase sales in that regard except update my existing green gift guide. I am going to assume it was the economy that spurred the increase in sales. I did make some decent money on Squidoo for those months, on old lenses.

My ebooks are still selling well… several dozen a month (each). I REALLY hope to add two more ebooks to the mix in 2011 and see what magic that will bring.

Anyway that was 2010. The year was full of personal turmoil and I didn’t really work that hard on my business but made 16% more anyway. I LOVE Internet Marketing!

My Money Makers for 2010:

  • Amazon
  • AdSesnse
  • Private Ad Sales
  • Vita-Mix Affiliate Program
  • PLR Sales
  • My Recipe Books
  • Shareasale
  • BlogAds
  • Text Link Ads (TLA)
  • Squidoo
  • Linkshare
  • Commission Junction
  • Various Small Affiliate Programs (ebooks, ecourses, ect)