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Having a Blog Plan and Changing Direction When Needed

Clear Strategic SolutionI could title this post “How Business Went in February, April, and May” since I haven’t done an update on that since January. I could also perhaps call it a 6 month check in on my business goals for the year. Yet the most significant part of this post ended up being the complete 180 I have done when it comes to my tactics and strategies to make money online.

For the past five years or so I have made good money mostly as an affiliate. Sure I sold ads and did a couple sponsored posts here and there, but for the most part all my income came from affiliate sales. Amazon was my major earner and I got a hefty 1099 from them each year that made up the bulk of my income. And then late last year that all started to go downhill. This year it has just about bottomed out.

Why? Well, the short of it is that I am not getting a lot of search engine traffic from Google anymore, especially to old posts that used to rank really well. I figure I must have been penalized in some way. The page rank for my root domain hasn’t dropped but certain individual pages that used to rank, no longer are. Affiliate sales come from people who are motivated to buy and who are searching for specific terms. You may get some sales the day of a really epic blog post with some affiliate links in it but by and large affiliate sales stem from older posts with a high rank on the SERPs (Search Engine Results Page). It all comes down to catching the customer right before they are about to click on the “buy button” and they are about do that if they are looking for reviews and opinions about the product they have in mind. If you rank well for the terms they are searching for then you will get that business. If you are nowhere in the results then whoever is will get that business.

So I guess I got Google slapped. It could also partly be because my market and niche has gotten uber competitive in the last 1-2 years. When I started my main blog 7ish years ago I was one of the few blogging in that niche. Now there are thousands and they are damn good bloggers too. My post from fours years ago about safe, non-toxic pots and pans without chemical non-stick coatings was probably one of a couple dozen ranking on the net back then. Now bloggers are writing about this very topic daily. With so much fresh content available perhaps Google thinks my old content is no longer relevant. I am not sure exactly what has happened or why Google is working the way it is. The only thing I can do is adapt or die.

For a couple months I was blogging without a clear plan, hoping upon hope that my Google traffic would go back to what it once was. Then very recently I decided that instead of bemoaning how hard it was going to be to recoup my lost income I had to get to work and replace that income with other methods. It is entirely possible that my affiliate income may go back up to what it once was as Google does its dance and releases more updates. I cannot wait around though until it does. I had to take action. I have gone in many different directions and tried many different things (like the picture above). I am still kinda going around like that but there is a method to the madness. I have a clear plan.

It has come to me none to soon either. This month (May) I have earned only around $300 with Amazon sales. Typically anything under $1000 is bad news. Ouch! I have had zero problems replacing that income via other methods (all part of my new plan) thus far but I will have to keep that momentum going because Amazon pays on a two month delay. So the pittance I earned this month won’t technically rip a whole in my budget until July.

Success from the past month or so:

  • Emailed my lists more frequently
  • Took on several sponsored posts
  • Took on a couple sponsored video posts
  • Made some pitches to various brands and got favorable answers
  • Sold several ads
  • Discovered a new-to-me social media platform that has done wonders for my traffic, Twitter following, and Klout score.
  • Made a nice chunk of change promoting ebook bundles and a board game
  • Got an affiliate bonus for sales made in May (Shareasale)
  • Took a sponsored trip to NYC with my daughter (booyah!)

At the halfway point for the year I think I am rocking my annual goals. I need to work harder on some specific goals though, like creating new niche sites and updating existing ones. Hopefully I can start out June by doing just that.

How was your month?

The People’s Court Addresses Content Theft by Bloggers

Stealing content from bloggersI am big fan of judge shows. I DVR The People’s Court and Judge Judy every day. My family tells me that I really should have pursued a law degree since I love debating and arguing so much (er… thanks guys) so maybe that is why I love these shows. I just love seeing the real life drama unfold and hearing why something is legal or illegal and watching the average Joe make his or her case.

Today though I was rather disappointed in Judge Marilyn Milian of The People’s Court and I am normally a very big fan of hers. The first case on today’s show was about a topic that is very near and dear to me…content theft. As a blogger and owner of several web sites I am all too familiar with how easy it is for people to take the words you have painstakingly written and commandeer them for use on their own web sites/blogs. It happens to me ALL THE TIME. I write an article or tutorial for one of my blogs and then BAM a few weeks, months, or years later I see that someone has taken my article and copied it word for word onto their own site, along with my original photos. Sometimes they only take a portion but they are still “taking” something that belongs to me and not asking for permission. Whether or not they give credit to me as the original author (many times they don’t) it still bothers me that they don’t ask for permission.

Would they feel comfortable just walking into my home and taking a cup of sugar? No? Well, why is it okay for them to take my words, which are my intellectual property, and use them to make a profit for themselves? It’s not okay. Yet anyone watching The People’s Court today will think that it is okay.

The case revolves around the author of a printed book and how a blogger stole seven short stories from it and reprinted them on her for-profit blog. The book is Wedding Days: When and How Great Marriages Began, which I totally want to buy after seeing the show. I love the concept!

Anyway the judge went through the four criteria used to determine fair use of copyright infringement, one by one. They are:

1) Purpose of the Use – Was it used for non-commercial or commercial use? If it was used for commercial use, such as on a for profit blog or a blog or site used to attract customers then it is not fair use. In this instance the judge recognized that it was NOT fair use because the blogger was using the stories to draw traffic to her blog and make money as a local wedding officiant.

2) The Nature of the Copyrighted Work – Is it fiction or nonfiction? If the work being stolen is non fiction and more factual in nature it is harder to prove unfair use than if the story was all made up in your head. Because the book contained true stories that don’t entirely belong to the author the judge said that reprinting could be considered fair use. Also because the work was published this case leaned towards fair use. The author put it out there for the public to enjoy. Though I would add a NOT FOR FREE right after that.

3) The amount of the work used – How much of the article/site was reprinted? The blogger in this case reprinted 7 stories in a book of 365 so the judge ruled that it was a small enough amount to warrant fair use. I find this rather incredible. If another web owner reprints a paragraph in a long article AND credits you then yes that is fair use. But to say that 7 stories amounting to 4000 words or more is small enough to be considered fair use because it comes in the context of a book is crazy. By that logic someone could copy 20 articles from my site word for word and get away with it because I have over 2000 articles total. That is nuts! The judge really missed the mark on this one.

4) The Effect of Use on the Potential Market or Value of the Work – Did the use of your content cause actual damages or are you just mad that someone stole your content? The judge decided that the author suffered no damages or harm and I agree with her. I detest when web site owners steal from you and then sell you a line about how they are doing you a favor by sending you traffic. They may be right, though usually not so much, but they should still ask for permission. In this case the blogger should have asked for permission but in the end she did direct traffic to an old book that was published 15 years ago. Any mentions on the Internet are beneficial in my mind though the way the blogger went about sharing the info was not so good. Still she didn’t damage the author in any way.

Taking these 4 things into consideration the judge sided with the blogger and awarded no damages. Though she told the blogger not to put the content back up. If what she did was perfectly legal, then why not put it back up???? Yeah, something stinks there. I think that if ANY of the above four criteria show that it was not  fair use then the case must be settled in favor of the copyright holder.

So because the first criteria clearly demonstrated unfair use then the judge should have sided with the plaintiff (the author). There were no damages though so the penalty should have been small, maybe $100. We have to send a message that this type of thing is in fact illegal and keep bloggers and site owners from going lawsuit crazy by making them prove damages. This ruling was not only wrong IMO, it sends a bad message to content thieves that they can get away with stealing the hard work of others. I still love Judge Marilyn though. :)

Did you see the case? What did you think?

How Business Went in January

Flowers growing from keyboard

Just checking in after my New Year’s goals post. It has been a great month personally and professionally. I met my main goal which was to update my niche sites. It helped because traffic surged immediately and a young site that had previously only made about $10 a month via Amazon made over $70 for […]

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